Veteran Discounts Are Not Just for Holidays
Most veterans only think about military discounts twice a year — Veterans Day in November and Memorial Day in May. But the truth is, dozens of major US retailers, restaurants, telecoms, home improvement chains, and travel companies offer year-round discounts to verified veterans and active-duty military. These programs do not require you to wait for a specific date; they apply every day you walk into the store or check out online.
This guide focuses on permanent, ongoing discounts — the ones you can use today, tomorrow, and every day after. We have verified each program's official source as of May 2026.
How to claim: Almost every discount on this list requires verification through one of the major military verification services — typically ID.me, SheerID, or GovX. Sign up once with your DD-214 or Veteran Health Identification Card and you can use the same verification across hundreds of participating brands.
Retail and Apparel
| Brand | Discount | Notes |
|---|---|---|
| Adidas | Up to 30% off | Verify through ID.me; applies online and in-store |
| Asics | 25-30% off | Site-wide on full-price items |
| Oakley | Up to 50% off | Verified through GovX |
| Sunglass Hut | 15% off | Active duty, veterans, and dependents |
| American Giant | 20% off | Made-in-USA apparel |
| Brooks Brothers | 15% off | Year-round military discount |
| Carhartt | 25% off | Verified workwear discount |
| Columbia Sportswear | 10% off | Plus quarterly bonus offers |
| Foot Locker / Eastbay | 20% off | Online via SheerID |
| Levi's | 25% off | Stacks with most sales |
| Nike | 10% off | NikeID, full-price items |
| REI | 10% off | Verified members; outdoor gear |
| Under Armour | 20% off | Online, year-round |
Home Improvement
The home improvement category is one of the most consistent across the year — most major chains offer 10% every day with valid military ID, no enrollment required for in-store purchases.
| Brand | Discount | Notes |
|---|---|---|
| Home Depot | 10% off | Year-round; cap at $500/transaction on eligible items |
| Lowe's | 10% off (MyLowe's Military) | Free enrollment in MyLowe's Military program |
| Ace Hardware | Varies by location | Many franchises offer 10% |
| Tractor Supply | 10% off | "Hometown Heroes Day" Sunday year-round |
| Sherwin-Williams | 15% off | Paint and supplies |
| Menards | Varies by location | Tied to mid-week promotions in many regions |
Automotive
| Brand | Discount | Notes |
|---|---|---|
| Advance Auto Parts | 10% off | Plus loyalty stacking |
| Pep Boys | 10% off daily + 50% off oil changes Wednesdays | Significant stack for routine maintenance |
| Valvoline Instant Oil Change | 15% off | Combine with standard coupons |
| BMW, Ford, Lexus | 5-20% off | Vehicle purchase / accessory discounts; verify with dealer |
Telecom
This is where veterans frequently save the most because the discount applies every month, indefinitely.
| Brand | Discount | Notes |
|---|---|---|
| Verizon | $25/month off select plans | Verified veterans and active military |
| T-Mobile | Up to $30/month off Magenta MAX | Active and veteran lines |
| AT&T | 25% off select wireless plans | "AT&T Signature Program" |
Restaurants and Dining (Year-Round)
These restaurants offer veterans discounts on regular days — not just Veterans Day. Always confirm with your local franchise.
- Applebee's — 10-15% off year-round at many locations
- Buffalo Wild Wings — 10% off, varies by franchise
- Chili's — 10% off, most locations
- Outback Steakhouse — 10% off year-round; free Bloomin' Onion on Veterans Day
- IHOP — 10% off at most participating locations
- Cracker Barrel — 10% off retail merchandise (not food at most locations)
- Texas Roadhouse — 10% off year-round at participating restaurants
Travel and Lodging
- Choice Hotels (Quality Inn, Comfort Inn, etc.) — up to 20% off the Best Available Rate at participating properties
- IHG Hotels (Holiday Inn, Crowne Plaza) — up to 15% off
- Marriott — varies by property and date
- Hilton — government rate often available; ask the property
- Budget Truck Rental — 20% off
- Avis / Budget — up to 25% off select rates
Entertainment and Streaming
- Disney+ / Hulu bundle — promotional rates for military families (varies)
- Veterans Advantage membership — free; aggregates dozens of discounts in one place
- Movie theaters — most major chains (Regal, AMC, Cinemark) offer year-round veterans discounts of $1-3 off ticket prices on top of standard senior/matinee pricing
Local Programs You Might Be Missing
Beyond the national brands, county-level programs can be just as valuable:
- Reduced-fare transit in major metro areas: Houston METRO offers free fares for qualifying disabled veterans; Dallas DART offers 50% off via the Veteran GoPass; Capital Metro Austin offers 50% off for active/reserve military.
- Tax-related discounts at the county level (some counties exempt disabled veterans from auto registration fees, toll roads, or property tax above and beyond state programs).
Use VetUnlock's intake tool to see local and county-level veteran benefits available where you live — many of them are easier to claim than the national programs above because they require less verification paperwork.
What Counts as Year-Round vs Seasonal
A common pitfall: many "veteran discount" listings online conflate year-round programs with Veterans Day-only promotions. Free meals at Applebee's, Olive Garden, and similar chains are almost always Veterans Day specific. The list above has been filtered to only programs that apply every day of the year as standing policy.
How to Stack Discounts
You can often combine military discounts with:
- Standard sale prices and clearance
- Manufacturer rebates
- Credit card rewards (Veterans Advantage Visa, Navy Federal cards)
- Senior citizen discounts (if 60+)
- Cashback portals (Rakuten, Ibotta) on the post-discount total
But you typically cannot combine military discounts with other promotional codes from the same brand. When in doubt, ask the cashier or check the terms before checkout.
Discounts You Might Have Missed
Some veteran discounts are less well-known but worth claiming:
- Disney Theme Parks — discounted "Salute" tickets for active military, sold through MWR offices
- National Park Service — free Access Pass for permanently disabled veterans and free Lifetime Pass for any veteran (Aug 2022 expansion)
- State and federal cemetery interment — burial in a national or state veterans cemetery at no cost to the family
- Free credit monitoring through some banks for active and veteran customers
Bottom Line
If you are a veteran and only thinking about military discounts in May and November, you are leaving real money on the table every other month. Verifying once through ID.me or SheerID unlocks the full year-round catalog above, plus hundreds of smaller brands not listed here.
Want a personalized list of every state, federal, and local discount that applies to your specific situation? Use VetUnlock's free intake tool — it takes about two minutes and produces a tailored list based on your service record, state, and disability rating.
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